Case study / Google Ads Surat
A Surat-based local service business was spending on Google Ads without clear visibility into which campaigns produced qualified inquiries. WIF audited the account, restructured campaigns around local Surat search intent and connected lead data to CRM outcomes. Cost per lead dropped by 38% in the first 60 days.
The problem
The Surat business had an active Google Ads account and a reasonable budget, but the sales team reported that most leads were not converting into real conversations. The gap between platform-reported conversions and actual qualified inquiries was the core problem WIF was asked to solve.
Google Ads was optimising toward any form fill, including incomplete submissions, test entries and low-quality contacts. WIF separated qualified form completions from raw form events before the account could make useful budget decisions.
The search terms report showed a significant portion of spend going to generic terms not specific to the Surat service area or buyer intent. WIF added negatives, tightened match types and rebuilt ad groups around high-intent local queries.
Buyers from Surat and Gujarat-specific searches were landing on a page written for a national audience. WIF recommended page changes to reflect local offer language, local proof and a faster inquiry path.
What WIF did
The goal was to reduce wasted spend and improve lead quality before increasing budget. All changes were made in sequence, with weekly review points.
Reported result
38% CPL reduction
Current site data
The improvement came from three areas working together: cleaner conversion tracking, tighter search term control and a landing page that matched the Surat buyer search more specifically. These are not guaranteed outcomes, but they show the type of system WIF builds.
FAQ
A Google Ads agency in Surat reviews account structure, search terms, landing pages, conversion tracking and lead quality together. WIF then builds a campaign plan around the specific buyer searches in Surat and Gujarat before scaling spend.
WIF audited the account, removed wasted spend on broad search terms, rebuilt campaigns around high-intent Surat buyer searches, fixed conversion tracking and reviewed the landing page for offer clarity. The combination reduced cost per lead by 38% in the reported period.
Surat buyers in categories like textiles, EV, manufacturing and local services use specific local search patterns. WIF builds campaigns around these local buyer signals rather than using generic India-wide keyword targeting.
Early signals usually appear within 30 days of implementing account changes. Lead quality improvements from tracking fixes are often visible within the first two weeks, since the account immediately stops counting low-quality submissions as conversions.
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